The program provides students with knowledge and skills in the basic principles of e-commerce, digital marketing strategies, online sales techniques and customer relationship management. It also provides equipment in areas such as internet technologies, data analysis and digital advertising. It provides information on the operational dimensions of e-commerce such as digital payment systems, logistics and supply chain management.
What are the Educational Objectives of the E-Commerce and Marketing Program?
The program educates students with the following key objectives:
- Gaining competence in areas such as digital marketing strategies, SEO, social media and content production,
- Ability to effectively use digital infrastructure, payment systems and CRM applications to be used in e-commerce processes,
- Ability to manage online sales processes and create advertising campaigns,
- Developing awareness about web analytics and customer data management,
- Quickly adapting to and contributing to new trends and technologies in the digital world.
What Qualifications Does the E-Commerce and Marketing Program Offer to Graduates?
Students graduating from the program will have the following qualifications:
- Ability to establish and manage e-commerce infrastructures,
- Proficiency in running SEO, digital advertising, content production and social media campaigns,
- Ability to analyze campaign and user data with web analytics tools,
- Ability to develop customer relationship management and digital marketing strategies,
- Aptitude for teamwork, data-oriented thinking and awareness of taking an active role in the digital world.
What are the Courses Learned in the E-Commerce and Marketing Program?
The E-Commerce and Marketing Program has a comprehensive educational content that combines theoretical and practical courses:
- Core Courses: E-commerce infrastructures, digital marketing strategies, social media management
- Professional Courses: SEO applications, content management, CRM systems
- Applied Courses: Web analytics, Google Analytics, digital campaign design, social media content production
What are the Opportunities of E-Commerce and Marketing Program?
Atlas University E-Commerce and Marketing Program offers practice-oriented education compatible with the digital economy:
- Applied Training: Digital campaigns, e-commerce site setups and project-based learning,
- Technological Infrastructure: SEO analysis tools, web analytics platforms, digital advertising panel applications,
- Project and Portfolio Development: Applied project work, digital marketing campaign planning and execution,
- Online Educational Materials: Digital content supported by modern tools, course content developed in conjunction with the industry.
How Many Years Does E-Commerce and Marketing Program Education Take?
E-Commerce and Marketing Program training takes 2 years, and students are required to achieve sufficient success in YKS (TYT) score type.
In Which Fields Can E-Commerce and Marketing Program Graduates Work?
E-Commerce and Marketing graduates have a wide range of job opportunities within the digital economy:
- Digital Marketing Agencies: SEO/SEM expertise, digital content production and campaign management,
- E-Commerce Companies: Product uploading, stock tracking, order management, CRM applications,
- Social Media Agencies: Content planning, social media campaigns and advertising management,
- Data Analytics and Web Management: Website traffic analysis, conversion optimization, user experience improvement,
- Entrepreneurship and Freelance Area: Flexible business models such as establishing your own digital platform, dropshipping, social media commerce.
Graduates can also continue their academic careers by transferring vertically to undergraduate programs such as Media and Communication, Public Relations, Business, New Media and Communication.
