The program provides students with the knowledge, skills and ethical awareness necessary to effectively carry out promotional and marketing activities for organizations that provide pharmaceuticals, medical devices and health services in the health sector.
About the Program
The Medical Promotion and Marketing Program addresses the dynamic structure of the healthcare sector, product diversity and ethical responsibilities with a holistic approach. The program offers a wide range of training from effective communication techniques to the correct transfer of product information, from ethical rules to strategic marketing. Students gain comprehensive information about drugs, medical products and healthcare services, while also gaining the ability to communicate effectively and reliably with healthcare professionals.
What are the qualifications required for the program?
Candidates who want to apply to Atlas University Medical Promotion and Marketing Program must be successful in YKS (TYT) score type. Also;
- Interested in the health sector and current developments,
- High level of interaction and well-developed communication skills,
- prone to teamwork,
- They are expected to be individuals who are sensitive to ethical values and patient rights.
What kind of opportunities does the program offer to its students?
During the program, students;
- Gains competence in health communication, ethical promotion and product information,
- Have knowledge in marketing strategies, public relations and advertising,
- Receives practical training on communication skills, presentation techniques and body language,
- Gain sectoral knowledge through courses such as pharmacology, medical terminology and health legislation,
- Gains direct experience in pharmaceutical companies, hospitals or consultancy companies through field training and internships.
In Which Fields Can Graduates Work?
Graduates of the program can be employed in different areas in both the public and private sectors with the title of "Medical Promotion and Marketing Technician":
- Pharmaceutical companies and medical device manufacturers
- Private hospitals providing health services
- Health insurance companies
- Companies developing health technologies
- Ministry of health and public health campaigns units
- Health tourism agencies
Graduates can take active roles in roles such as product promotion, marketing planning, sales representation, patient communication and public health campaigns.
Undergraduate Transfer Programs
Graduates of the Medical Promotion and Marketing Program can transfer to the following undergraduate programs with the Vertical Transfer Exam (DGS):
- Healthcare Management
- Public Relations and Promotion
- operating
- Marketing
Applied Training: Internship, Pharmaceutical Representative and Field Experience
As part of the program, students have the opportunity to observe and apply marketing processes on-site by doing internships in organizations operating in the health sector. In this context:
- Pharmaceutical representative training with product knowledge, sales techniques and customer relations management,
- Communicating one-on-one with health professionals and conducting promotional activities,
- Field studies provide hands-on experience such as market research, feedback gathering and strategy development.
Future of Healthcare Marketing and New Career Areas
Technological advances and digitalization are changing the direction of healthcare marketing. Graduates;
- You can reach wider audiences by specializing in digital marketing, social media and data analytics,
- Take part in global marketing activities within the scope of international health tourism,
- Conduct promotional activities for telemedicine, remote healthcare services and personalized healthcare solutions,
- They can take part in areas such as ethical consultancy and monitoring compliance with legal regulations.
In this context, Medical Promotion and Marketing graduates play a critical role in the correct promotion of health services, the protection of ethical principles and the strengthening of public health.
